"Convenience is increasingly driving the consumer experience," suggested Heidi Bullock, CMO at Tealium. With the convenience they offer, apps have become a key method for brands to establish identity and connect with their consumers. "Companies and brands that offer shopping apps strive to make online experiences memorable and intuitive and today, there's also the added value of contact-free interactions that pave the end-to-end customer path," he explained. "With 81 percent of Americans having access to a smartphone, e-commerce experiences are very heavily tied to mobile devices," said Boal. The ubiquity of mobile devices, along with the need for contactless shopping during the pandemic, are among the factors behind the rise in shopping app use.
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"Consumers can hold the power of the relationship in their hands, finding ways to save, deciding how to order, where to pick up or deliver, and participating in loyalty programs or any other benefits a brand offers." "Much like a physical store where consumers can experience a shopping environment that's created for physical discovery, shopping apps can have the same experiential effect, with the added value of convenience to experience it anytime and anywhere. "I think shopping apps are popular with consumers because they are a great way to experience a brand in an immersive digital setting," Steven Boal, CEO of Quotient, told the E-Commerce Times. The E-Commerce Times spoke with m-commerce specialists to find out what's behind the rapid growth of consumers shopping on mobile devices, what mobile shoppers require from shopping apps, and how retailers can provide a better experience for their customers who use mobile devices. In fact, by 2021 mobile e-commerce, or m-commerce, sales are expected to account for 54 percent of all retail ecommerce sales. Mobile shopping apps have in the midst of the pandemic become central to online retail operations, and they're clearly here to stay.
To see the original publication of this article visit eCommerce Times.
Mobiquity Featured in E-Commerce Times: The Rise of Mobile Shopping Apps
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